Our Core Purpose

Do Well, Do Good

Aurum Land

Underpinned by Woh Hup

Aurum Land is a wholly-owned subsidiary of Woh Hup, one of Singapore's largest privately-owned construction and civil engineering specialists with almost 100 years of industry experience. Established in 1927, Woh Hup remains at the forefront of shaping the nation’s urban landscape by consistently delivering high quality, innovative building solutions including Gardens by the Bay, Jewel Changi Airport, Interlace, Leedon Residences and Reflections at Keppel Bay.

Visit Woh Hup

WOH HUP LEGACY

Our Core Values

Benevolence

Ownership

Integrity

Agility

ENDEAVOURS

The Aurum Ecosystem

Anagram Homes

Aurum Land presents Anagram Homes, a limited collection of luxury landed homes intricately designed to elevate everyday living.

Each residence offers configurable spaces that adapt to your evolving needs, creating personalised sanctuaries that reflect your individuality and continuously inspire new possibilities.

Core Collective

Core Collective’s purpose is to empower fitness, wellness and lifestyle professionals to grow their businesses through comprehensive business support services and outstanding customer experience for their clients at every touchpoint.

We handle the essential administrative tasks, allowing them to focus on their passion and the growth of their business

Aurum Investments

The family office and investment vehicle of the Woh Hup Group, investing across a broad spectrum of asset classes in public and private markets globally.

Aurum Investments' dedicated Corporate Venture Capital (CVC) program focuses on directly nurturing early-stage startups within the Property and Construction Tech ecosystem in Southeast Asia.

Aurum UK

Aurum UK is a privately owned real estate investment, development and management firm. Our understanding of the UK real estate market, coupled with an extensive network of connections, open doors to new avenues for growth.

Through meticulous research and insights, we identify prospects and mitigate risks to maximise investment potential. We provide our stakeholders and partners with confidence, trust and peace of mind.

The Rail Mall

The Rail Mall is a prominent retail strip located along Upper Bukit Timah Road, a stone's throw away from the iconic Rail Corridor and Bukit Timah Nature Reserve. Known for its unique and laid-back atmosphere, it blends heritage with modernity, offering convenient and quick casual dining and shopping for your everyday needs with a wide selection of local eateries, trendy cafes and retail shops.

Once part of the former KTM railway line, The Rail Mall has retained a rustic character and remains easily accessible via Hillview MRT as well as a wide network of public bus services, making it a favorite retreat from the hustle and bustle of Singapore

Aurum Asset Management

Aurum Asset Management transforms spaces into vibrant, experience-driven hubs that go beyond traditional commerce. Rather than simply facilitating transactional retail, we envision dynamic environments where people connect, engage, and find purpose.

Our first retail asset investment, The Rail Mall, a strip mall along Upper Bukit Timah Road, reflects our commitment to identifying assets with enduring community value. Nestled adjacent to the Rail Corridor and within reach of Bukit Timah Nature Reserve, The Rail Mall enjoys a distinctive natural setting that sets it apart from conventional retail destinations.

Our People

Meet The Team

Michelle Yong

CEO of Aurum Land
Founder & CEO of Core Collective

Lenny Tan

Deputy General Manager

Xuan Chin

Head of Corporate Development

Natalie Boon

Sales & Marketing Manager

Ang Xinyi

Chief Of Staff

Lim Jian Ping

Project Manager

Eng Long Lin

Property & Facilities Manager

Piyumi

HR & Admin Executive

Yong Yar Wen

Assistant HR Manager

Zac Lim

Senior Sales & Project Executive